TyrAds wins ISO 27001 security certification
TyrAds said Aug. 17 that it earned ISO 27001:2022 certification for its information security management system, a move aimed at reassuring enterprise customers and partners about data handling and compliance. The certification gives the mobile growth and monetisation company a globally recognized security standard as it works with publicly traded gaming companies and other partners.
Why it matters: - ISO 27001:2022 certification gives TyrAds a globally recognized benchmark for information security management. - The certification is designed to help enterprise partners assess vendor risk more quickly and with more confidence. - TyrAds said the milestone strengthens customer and partner trust around data handling and security practices.
What happened: - TyrAds announced on Aug. 17 that it achieved ISO 27001:2022 certification for its Information Security Management Systems. - The company is based in Bali, Indonesia. - TyrAds said the certification reflects its commitment to meeting security and compliance expectations from global customers and partners.
The details: - ISO/IEC 27001 is the global standard for information security management systems. - The framework covers people, policies and technology. - To earn the certification, a company must pass a detailed review of its information security management policies and practices. - The standard is meant to help organizations identify weaknesses and improve security controls over time. - TyrAds said enterprise partners, including publicly traded mobile gaming companies, often require vendor compliance and risk assessments. - A single recognized standard can streamline vendor onboarding and provide third-party verification of security and data governance. - Founded in 2018, TyrAds operates a proprietary rewards platform for user acquisition and monetisation. - TyrAds said the platform reaches more than 50 million monthly active users worldwide. - TyrAds says the platform is built to improve user retention, engagement and return on ad spend for partners including Scopely, Huuuge Games, NetEase, Original Games and My.Games. - In a quote, Chief Revenue Officer Ilja de Boer said data is fundamental to mobile marketing and that secure data practices are a clear signal to partners and customers.
Between the lines: - The certification helps TyrAds package security as part of its commercial pitch to enterprise advertisers and gaming publishers. - For a business that relies on data-driven monetisation, formal security validation can reduce friction in procurement and partnership reviews.
What's next: - TyrAds is likely to use the certification in future enterprise sales and partner onboarding discussions. - The company may also point to the standard as it expands work with gaming and app marketing customers.
The bottom line: - TyrAds now has a third-party security credential that can make it easier to win trust in a data-sensitive ad tech market.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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