Regent Seven Seas, Oceania join Smailing Tour in Indonesia

Regent Seven Seas Cruises and Oceania Cruises have formed a strategic partnership with Smailing Tour to reach more high-net-worth travelers in Indonesia as luxury cruise demand grows across Asia. The deal adds shipboard credits, advisor training and targeted marketing around premium itineraries worldwide.

Why it matters: - The partnership gives Regent Seven Seas Cruises and Oceania Cruises a dedicated channel into Indonesia’s growing luxury-travel market. - Smailing Tour’s 50 years of local travel expertise could help the cruise brands reach more high-net-worth travelers. - The deal adds extra shipboard credits for Indonesian guests, making luxury cruise bookings more attractive.

What happened: - Regent Seven Seas Cruises and Oceania Cruises announced a strategic partnership with Smailing Tour in Jakarta on Sept. 22, 2026. - The collaboration is focused exclusively on Oceania Cruises and Regent Seven Seas Cruises. - Smailing Tour will work through its luxury division, Smailing Platinum, to sell and support the two cruise brands in Indonesia. - The partnership targets Indonesia’s expanding demographic of high-net-worth travelers.

The details: - Indonesian guests who book Oceania Cruises or Regent Seven Seas Cruises through Smailing Tour or Smailing Platinum will receive additional shipboard credits. - Those credits can be used for private shore excursions, spa treatments, specialty dining and premium onboard experiences. - The joint effort includes targeted luxury marketing campaigns. - The partnership also includes dedicated training for Smailing Platinum’s luxury travel advisors. - Exclusive promotional privileges will apply to flagship itineraries in Europe, Alaska, Asia and global world cruises. - CLIA forecasts 1.52 million cruise travelers will choose a luxury cruise experience by 2028, equal to about 4% of projected global cruise passengers. - CLIA also said Asia-origin cruise passengers are expected to reach about 3.0 million in 2025, up 15% from 2024.

Between the lines: - The partnership is designed to pair two premium cruise brands with a local travel company that already has a luxury reputation in Indonesia. - Smailing Tour’s luxury brand, Smailing Platinum, gives the cruise lines a sales and advisory arm that can tailor trips for affluent Indonesian travelers. - The alliance also reflects a broader push by cruise operators to capture demand for immersive, high-touch and all-inclusive travel. - Lisa Pile, managing director for Asia Pacific at Oceania Cruises and Regent Seven Seas Cruises, said the partnership should help introduce more Indonesian travelers to both brands. - Anthony Akili, president and CEO of Smailing Tour, said the deal marks a milestone as the company celebrates 50 years in Indonesia.

What's next: - Smailing Tour will roll out marketing and advisor training tied to the two cruise brands. - The companies will promote voyages across major cruise regions and long-haul world itineraries. - Oceania Cruises has five Sonata Class ships on order for delivery in 2027, 2029, 2032, 2035 and 2037. - Regent Seven Seas Cruises has four Prestige Class ships on order for delivery in 2026, 2030, 2033 and 2036.

The bottom line: - The partnership is a bid to turn Indonesia’s rising appetite for luxury travel into more bookings for two of the cruise industry’s top premium brands.

For more information, visit the company announcement.