Regent Seven Seas and Oceania Cruises partner with Smailing Tour in Indonesia

Regent Seven Seas Cruises and Oceania Cruises have teamed with Indonesia’s Smailing Tour to tap rising demand for luxury cruise travel among high-spending Indonesian travelers. The deal gives Smailing Tour customers exclusive shipboard credit and adds a local sales and advisory channel for two of Norwegian Cruise Line Holdings’ premium brands.

Why it matters: - The partnership gives Regent Seven Seas Cruises and Oceania Cruises a dedicated Indonesia channel as luxury cruise demand grows in Asia. - CLIA projects 1.52 million cruise travelers will choose luxury cruising in 2028, or about 4% of global cruise passengers. - CLIA also says Asia-origin cruise travelers reached about 3.0 million in 2025, up 15% from 2024. - For Indonesian travelers, the deal adds more access to curated, high-touch cruise planning and exclusive onboard perks.

What happened: - Regent Seven Seas Cruises and Oceania Cruises announced a strategic partnership with Smailing Tour on Sept. 22, 2026. - Smailing Tour is a leading Indonesian travel management company that is marking 50 years in business. - The agreement is focused exclusively on Oceania Cruises and Regent Seven Seas Cruises. - Indonesian guests who book either cruise line through Smailing Tour or Smailing Platinum will receive exclusive shipboard credit.

The details: - The credit can be used for private shore excursions, spa treatments, specialty dining and other premium onboard experiences. - Smailing Tour will use its five decades of experience and its luxury division, Smailing Platinum, to offer easier access, curated itineraries and personalized travel consultation. - The partnership pairs the cruise lines’ award-winning ships with local market knowledge from Smailing Platinum. - Oceania Cruises operates more than 600 ports in more than 100 countries across seven continents. - Oceania Cruises offers itineraries from seven to 180 days on adult-focused ships with spacious staterooms and suites. - Regent Seven Seas Cruises operates an all-suite fleet with a maximum capacity of 411 suites per ship. - Regent sails to more than 550 destinations across seven continents. - Regent’s all-inclusive fares cover unlimited shore excursions, premium wine and spirits, Starlink Wi-Fi, laundry valet, gratuities and a one-night pre-cruise hotel package for Concierge-level suites and above. - Oceania Cruises has five Sonata Class ships on order, scheduled to enter service in 2027, 2029, 2032, 2035 and 2037. - Regent has four Prestige Class ships on order, with deliveries scheduled for 2026, 2030, 2033 and 2036. - Oceania Cruises and Regent Seven Seas Cruises are wholly owned subsidiaries of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH).

Between the lines: - The partnership shows how cruise brands are leaning harder into Southeast Asia as wealthy consumers seek more personalized, all-inclusive travel. - The exclusive shipboard credit is a classic loyalty and conversion tool, designed to make bookings through Smailing Tour more attractive than direct or generic sales channels. - Lisa Pile, managing director for Asia Pacific at Oceania Cruises and Regent Seven Seas Cruises, said the collaboration will help introduce more Indonesian travelers to the brands’ destination-focused and ultra-luxury experiences. - Anthony Akili, president and CEO of Smailing Tour, said the deal strengthens the company’s premium business as Smailing Tour celebrates its 50th year.

What's next: - Smailing Tour will begin promoting the two cruise brands through its luxury travel arm, Smailing Platinum. - The companies are positioning the partnership to capture more Indonesian high-net-worth travelers seeking customized cruise vacations. - The brands expect the agreement to expand awareness of their offerings in Indonesia and drive more premium bookings.

The bottom line: - Regent Seven Seas Cruises and Oceania Cruises are betting that Indonesia’s growing appetite for luxury travel can translate into more cruise sales, stronger brand visibility and more high-value customers.